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Aura Light International reinforce the market organisation to further strengthen their market position.

Press release May 23

Aura Light International AB has experienced an increased positive growth of its business over the last year, both regarding sales development as well as the profitability of the business. To reinforce the market organisation and further strengthen the market penetration we have decided to organise our sales and marketing activities into three geographical regions:

• Nordic Markets
• Central Markets
• New Markets

The Nordic Markets consisting of Sweden, Denmark, Norway and Finland, will be headed by Fredrik Sventelius, today Managing Director of the Swedish business unit. The achievement of the successfully organised marketing, business control and Key Account Management on the Swedish market will be prioritised and rolled out within the whole region.

The Central Markets, Germany and Holland, will be headed by Svante Lundbrink. The positive growth trend seen in Germany will be reinforced by high attention on growth potentials. The Dutch business unit has during this year strengthened its market organisation and the main focus will be on growth opportunities within specific Key Account Segments.

The New Markets represented by Great Britain, Ireland, France and markets organised today within the export business, predominantly Switzerland, Italy and the US market, will continue to develop and safeguard further expansion. This New Market region will be headed by Anders Berg.

The three region managers will be part of the Group Management.

In order to obtain a strong product support, Product Management headed by Bernd Lohmann will be organised within the R&D department, creating a strong link with and bring market related information into product development.

This strengthened market organisation will be effective September 1, 2005.